The key purpose of the DBA is to provide candidates with the personal
facility for continual professional, academic and vocational development
and enrichment. This is characterised by an independence of thought and an
original contribution to scholarship which reflects an ability to
undertake doctoral work and research.
The taught phase of the programme consists of twelve weekend modules.
The research units provide the candidates with an opportunity to engage in
serious academic debate concerning the nature of research and its
associated issues and problems. They provide an overview of different
research paradigms and present a comprehensive insight into empirical and
conceptual approaches. The marketing units expose candidates to the
frontiers of current thinking in key areas of marketing. They will then
examine this thinking in a critical vein and be encouraged to question and
develop certain aspects of this knowledge through the medium of the final
dissertation - 40-50.000 words or portfolio of equivalent length.
The Research Units
Philosophy of Research
Qualitative & Quantitative Approaches to Research
Action Research
Systems Methodology
Dissertation/Portfolio Defence (double unit)
The Marketing Units
Contemporary & International Issues (double unit)
Marketing Information Systems
Marketing Communications
Marketing Channels & Logistics
Product & Brand Management
The
Dissertation
The dissertation, which should be of publishable quality,
allows candidates to pursue in depth the analysis of a particular
subject(s), drawing upon the experience gained during the earlier stages
of the programme. It is an important vehicle to facilitate the expression
of original thought, creative ability and independent achievement,
demonstrating a clear ability to analyse, test and criticise ideas.
Please note that the DBA is currently going
through the internal validation process within the university.
Therefore all the information presented on these web pages is of course
subject to that validation process.
